Spilbar #67

Not our first rodeo: AI use in game development Date: 17/9-2026 Time: 16-20.30 Location: D15, Drejervej 15 AI has exploded over the past few years, and while the rest of the world is starting to implement it in their everyday lives over the last couple of years, games have been playing with AI for decades. Our industry has successfully embraced a wide range of AI-powered tools and processes along the way, and there is no doubt it will remain at the cutting edge of technology. Opinions are split, both philosophically, environmentally, and practically. Everyone seems to have a strong take on the AI tools flooding the market right now, but like most disruptive tech before it, there's a need to avoid a two-team fight between "for" vs. "against." Spilbar has always been a forum for discussion, curiosity, and nuance, which is why this topic had to be on the agenda. The evening kicks off with four short talks from people at different studios, sharing how AI shows up in their day-to-day work, whether it be pipelines, small time-savers, or whole systems built around it. Timeline: Doors open at 16. 17.00 - 17.35 Bjørn Meldal (Senior QA & Release Manager, Ghost Ship Games) incl. Q&A: Practical use of AI in GameDev A walkthrough of some of the practical ways of working with AI and some of the things I have used it for in Ghost Ship Games' QA and dev process. Plenty of concrete examples and how to make it your own. About Bjørn: I have been working in QA for almost 20 Years, most of it in the game industry. Previous workplaces include Deadline Games, IO Interactive, MovieStarPlanet, Verifon, Ghost Ship Games. 17.40 - 18.15 Rasmus Thorsted (Marketing Manager, Trophy Games) incl. Q&A: How to get players organically from AI search 56% of searches are now done via AI assistants like ChatGPT and Gemini. The way new players find your game organically is shifting from traditional SEO to GEO (Generative Engine Optimization). This transition brings higher-quality exposure. Because AI recommendations rely heavily on user intent, players who find your store page through AI assistants are much more likely to be genuinely interested in your game. With minimal effort, you can optimize your game’s store page to improve visibility in AI assistants. 18.15 - 18.30 Break 18.30 - 19.10 Asbjørn Søndergaard (CEO, Tactile Games) incl. Q&A Asbjørn Søndergaard is the founder and CEO of Tactile Games, the Copenhagen-based studio behind hits like Lily's Garden and the Simon's Cat games. He built Tactile from a 2008 startup into one of Denmark's biggest studios, with 360+ people across Copenhagen, Derby, and Tenerife, without losing the "no crunch, finely crafted" ethos it started with. 19.15 - 19.25 Simon Løvind (Cultural Director, NIMBI) "How does the Games Scheme at NIMBI value the use of AI?" Simon Løvind is Cultural Director and Head of the Game Scheme at NIMBI, Denmark's Institute for Game Development. He's been shaping Danish game funding for over a decade, having run the games support scheme at the Danish Film Institute before it moved to NIMBI in 2025. 20.30 - Goodbye! Would you like to show a demo of your game at Spilbar? Register here! Please note that you will need to bring your own equipment.