Environmental Behavioral Sciences Seminar with Antonia Krefeld-Schwalb

We Care About What You Care About: Using Reason-Specific Interventions to Encourage Sustainable Choices Behavioral change is essential for climate change mitigation and adaptation. However, interventions encouraging sustainable choices often do not have the desired effect. To address this, we examined consumers' mental representations of environmentally consequential behaviors across seven situations to understand the reasons underlying sustainable and unsustainable choices. Using large language model-based topic modeling, we identified relevant reasons from open-ended responses underlying con